Jade's Ice Cream Parlour & Elles

Jade's Ice Cream Parlour is one of those classic seaside stops where the walk naturally ends with something sweet in hand. The dog clocks it before you do. Doors open, cones in motion, and that unmistakable "we're getting one, right?" energy.

Right on the Cleethorpes promenade, it leans into everything you want from a proper ice cream stop. Think soft-serve swirls, scoops in a mix of familiar and slightly more interesting flavours, plus the occasional extra like doughnuts or a hot drink if the sea breeze bites back. It's simple, cheerful, and exactly what a coastal wander calls for.

It's not about overthinking it. It's about standing outside with a cone, watching the world go by, and accepting that yes… this was always part of the plan.